This article summarises the various ways AR and VR have made their ground in the world of product interaction. These three technologies together have been known to enhance user experience in various industries as their usability is constantly expanding.
Table of Contents
- What is product interaction?
- Applications of Product Interaction, VR and AR in retail
- Rules to follow to nail product interaction, AR, AR for your products
- Benefits of using AR and VR in retail
- The future of Online Product Interactions, VR and AR in retail
AR and VR technology has taken the retail industry by storm. Coupled with the online product interaction these technologies are changing the face of the retail segment.
What is product interaction?
Online product interaction refers to the way users interact with products virtually. It helps you showcase:
- How does the product work?
- How does it look from the inside?
- What are its special features
Applications of Product Interaction, VR and AR in retail
1. Furniture retail industry
With AR technology, it is possible to gauge the depth and spatial configuration of objects digitally. This can be best employed in the furniture retail industry as the user can focus on minute details. Features of the furniture like its exact size and the material used can be pinpointed. Moreover, AR allows the user to see how the furniture will look when placed in their desired place in the house or office.
Wakefit’s furniture can be best experienced with HelloAR’s product interaction. This feature helps the users see the furniture from all angles and also being able to open the door and drawers to take a deeper look at the products they desire.
2. Product interaction in the beauty industry
Various beauty products benefit greatly from the incorporation of AR and VR technology. It can help users try various beauty products and make an informed choice. Users can configure the product data according to the desired color and make the right choice. Moreover, using AR and VR for selecting beauty products helps the users save time from physically going to an outlet and can thus shop to their heart’s content from the comfort of their homes.
3. The fashion and footwear retail industry
Users can try apparel and footwear they desire using AR VR technology. One advantage of incorporating AR VR in retail is that the retailers themselves can provide several options which they might not be able to do to get within the physical space of a store. Thus using this technology in retail is even a win-win for everyone.
4. Product interaction in Sanitaryware
Sanitaryware is yet another industry that can greatly benefit from the various features of AR and VR technology. Usually, sanitary ware products made physical installation thoroughly understand how the product will look in real life. However, this is often impractical but can be done easily by using augmented reality to experience how the product will look in a real-life setting.
Ashirvad by Aliaxis
Ashirvad pipes enjoy the benefits of using product interaction in their products since it helps users to understand new details about their various products. This product interaction configured by HelloAR, helps users move the product around at every possible angle, and even enjoy a sliced view of the product and understand the material’s thickness.
5. Security Systems
The usage of AR and VR technology to improve security systems is innovative and beneficial for its users. Various apps and programs have incorporated AR and VR technology to externally control security systems even when the user is not directly able to interact with the product.
OpenApp’s security systems help customers safeguard their homes and offices by configuring a lock system as per their needs. With HelloAR’s product interaction, customers can change the color and interact with the product digitally before buying it.
Rules to follow to nail product interaction, AR, AR for your products
Product interaction is an art that brings people to your product pages. But this art also has its own rules to thoroughly nail the way you do product interaction. Here are some basic rules that one must follow while delivering a product interactive experience.
Get to the point
Customers when looking for a particular product on your website know exactly what information they are looking for. Details like the description of the product, its uses, its appearance, and functions are some basic details that your product pages should answer. Product interaction can do all of these things without being very fluffy and unnecessary. The first rule is to not beat around the bush and put more time into being more descriptive and providing better images to allow easier product interaction.
Be more visual
Most product-related questions can be answered just by a few images. These images have to be crystal clear and true to life to instill trust in the user. Different images including animated views, images from different angles are necessary to allow seamless product interaction between the user and the product they need.
Give them all the options
Displaying all possible variants of a product to the customer can make your website look clumsy and confusing for the user. Thus using product interaction to display different variants with only a few clicks can make it much easier for the retailer as well as the user.
Benefits of using AR and VR in retail
Now that we know the ins and outs of using AR and VR in retail, let’s finally take a look at the benefits you can enjoy by implementing this technology on your website.
Improved customer engagement
The detailed information of the product that AR and VR technology can provide to the user greatly enhances customer engagement. With the visual experience that this technology gives it is no surprise that customers are now looking for AR VR technology while buying products.
Personalized shopping experience for customers
AR and VR technology in understanding what products and features customers prefer. So much so, that 95% of consumers prefer interactive 3D to video playback. Thus it helps retailers carry out a more personalized and targeted marketing strategy thus enabling the customers to have tailor-made experiences.
Reduce product return rate
Customers often return products when they buy a product but are not satisfied with its uses as the product didn’t match up to their expectations. AR VR technology can easily fix this issue as it provides the complete and thorough formation of the product to the user even before the user buys it. A 35% reduction in the rate of product returns was observed with the incorporation of AR and VR. This allows the user to know the features of the product they are buying thus reducing product return rates.
Improved customer satisfaction
The above benefits of having a personalized experience and buying a product that meets their expectations, in turn, improve customer satisfaction. 20% of consumers say a branded VR experience would make them feel more positively towards the brand. This also leads to customers returning to the same retailer as a trust factor is now in the picture thanks to AR VR technology.
The future of Online Product Interactions, VR and AR in retail
The many benefits of using AR and VR in retail have opened the doors to a fruitful future for the industry. Many major players of the retail industry have already begun reaping the benefits of this new technology to attract and convert sales propositions. Increasing response received from users indicates that the consumers are enthusiastic to use this technology in their everyday shopping life.
These facts have made way for new development in the industry of AR and VR technology. Development is the magic of product interaction which can easily revolutionize the way we buy and sell products forever.